What is White Hat SEO, and Why Should You Care?

How often have we heard the term White Hat SEO thrown around in the digital space?

Now, instead of nodding along at its mention, you’ll know exactly what this phrase means. Allow us to break it down for you:

White Hat SEO
Image credit: SEOMoose.ca

 

What is White Hat SEO?

In short, White Hat SEO uses honest organic techniques to enhance a website’s performance in Google searches for relevant keywords.

That means following the SEO recipe for success without cheating or using any Black Hat SEO shortcuts like keyword stuffing, link buying, or hidden text, which violate search engines’ terms of service. (We’ll be covering Black Hat SEO in a future post, but in the meantime: know that Google is getting better and better at detecting when a site has cheated to get ahead in the search rankings, so don’t do this!)

The whole point of organic search rankings is to display the highest quality, most useful sites near the top. SEO exists as a way of telling search engines which sites these are for a given keyword phrase. White Hat SEO is a collection of techniques that rewards high quality sites with increased rankings, while Black Hat SEO tactics serve solely to increase a page’s search rankingsnot to provide quality content.

At Captivate Digital, we are committed to only using White Hat SEO tactics in our clients’ SEO services.

Examples of White Hat SEO Techniques

White Hat SEO requires that all of the items listed below a). Be of high quality, and b). Be optimized, in order to perform well in keyword searches.

  • Written content
  • Images
  • Site performance
  • Meta information
  • Site architecture

There many ways of doing this, but here are some of the most important and effective methods:

  • Consistently post high quality content
  • Use descriptive meta tags that include your keyword phrase(s)
  • Include your keyword phrases in headers and within content (but don’t overuse them)
  • Have an easy-to-navigate site
  • Internally link from one page of your website to other pages on your website
  • Cultivate backlinks on related websites with high domain authority or page rank

 

More On White Hat SEO

Interested in learning more about White Hat SEO tactics? Here are some other articles we’ve composed:

Contact us to learn more about the Melbourne SEO services we offer at Captivate Digital!

About the Author:

Captivate Digital is a digital marketing agency in Melbourne serving clients in Australia and worldwide. They provide branding services, web design services, copywriting services, SEO services, and Melbourne headshot photographers.
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