Our goal is to implement effective PPC campaigns for our clients in order to generate more potential customers from the online space.

Why is PPC Important?

Most business owners are yet to understand the complexities and effectiveness of PPC fully.

As a result, many businesses could be missing out on incredible opportunities to control visitor traffic to your website better and grow online sales.

Every forward thinking business owner should spend some time researching these opportunities for platforms such as Bing Ads, Facebook Ads, Google AdWords or promoted tweets.

So, we thought we’d give you a detailed look at why PPC is important for your online business and why you should learn more about it:

PPC is cost effective

There is a misconception that PPC campaigns are expensive…particularly for small business. Due to this, a good number of businesses have shied away from trying PPC advertising. However, it is not as costly as you think!

Just like any other form of marketing, if you are not careful with your advertising budget or you try PPC without the right knowledge of how it works, it’s likely you’ll lose money.

Of course, with the right knowledge and advice, you can see great success with your PPC campaign.

It’s a fast and efficient method to get targeted visitors to your website

Marketing methods, such as SEO, are effective in getting targeted visitor traffic to your website. However, the results can take a long time to materialise.

With PPC advertising you have total control over the type of traffic you drive to your website. You not only choose the quantity of traffic, but you guarantee that traffic is highly targeted people who are specifically interested in your product or services.

Google AdWords, for instance, will let you choose the specific keywords upon which your ad displays. Every time the specific keywords are searched, your ad will be displayed on top (or bottom) of the Google search result pages, thus putting your business right in front of your target audience. Facebook, on the other hand, allows you to narrow down your focus even further, showing your ad to people based on their needs, interests and hobbies.

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PPC makes it easy to test if a product or a service will sell

If you run a business, you’ll know that product testing and optimisation is very important for online success.

Now, you may want to launch a new product without really knowing whether you have a customer base. Essentially, you’re going in blind and taking a significant financial and reputational risk at the same time.

With PPC marketing, you don’t have to guess, you can know. By dedicating a small budget to drive targeted traffic to your website, you can test whether your online audience is interested in your products and – crucially – whether they want to purchase them.

Using PPC is also a great way to test the various conversion aspects of your websites such as the landing pages, product descriptions and images.

For instance, your web developer or designer may think that they have made you a user-friendly site to encourage great conversion rates. However, upon testing, you discover that despite the page getting good traffic, there are no sales. This testing allows you tweak various aspects of the site to improve converting site visits into queries or purchases. PPC marketing is the most suitable way to get this type of result in a short time.

PPC will give you first-page exposure on search engine results pages

If you’d like your website to show up on the first page of search engine results, you could do some SEO work and wait for Google to raise you in the rankings. Or you use PPC to have Google AdWords, Yahoo or Bing Ads showcase your business on the first page of most major search engines.

PPC will give you a consistent flow of traffic

The longevity of any online business relies not its ability to generate leads or sales on a regular basis. With SEO, a simple change in the search engine’s algorithm is sometimes sufficient to make a well-ranked website lose its position overnight.

But, you can avoid this with a PPC campaign, by controlling when and how your visitor traffic hits your website and how much your advertising budget will be.

PPC success is easy to track and monitor

It is surprising that in this age of digital marketing there are still business owners spending thousands of dollars on traditional marketing methods that cannot effectively be tracked. For instance, a full page ad in a newspaper can be relatively expensive compared to running an online ad, and worst of all, there is little way to track the efficacy of such advertising.

With pay per click marketing, it is possible to track every ad, keyword and dollar spent, thus giving you a clear view of what is working in your favour. This information will show you what you should scale up, as well as which campaigns are not working and should stop.

These are just a few of the reasons why PPC advertising is important and why every business should be thinking about it seriously. It’s the most appropriate approach for those who need to get quick results and scale their advertising budget without wasting time on SEO.

As an end note, it’s important to ensure you have the right knowledge before you invest in PPC advertising and allocated a budget for at least three months to obtain the most beneficial results.

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