A content marketing strategy outlines why you are creating content and how your content can help other people. Content marketing helps to build up an audience and draw in customers that are interested in your product or service.
A content strategy allows the business to manage its content and looks into creating and publishing useful content for its target audience. You need to make sure that the content marketing agency in Melbourne understands your ideal customer and creates quality content to hold their interest. When it comes to a content plan, it will explain how your strategy is implemented and the team in-house and within the marketing agency that will be handling different tasks with regards to the content. When creating a content strategy plan, you need to have a mission statement that will specify the target audience, the nature of content used to reach this audience and how they will benefit from accessing this content. You should also understand how your business benefits from the content marketing strategy. Some of these benefits will include generating more sales, generating more traffic to the site and improving your SEO.
Understanding your audience is crucial for the success of a content marketing strategy and you should be creating the content that they are looking for. To understand your audience in detail, you have to collect demographic data when it comes to visitors to the website, followers on your social media pages and email subscribers. Information you need to collect includes age, education levels, income levels, gender and key interests of your audience. You should also collect feedback from customers so that you understand how they feel about your content and what their needs are that can be addressed with your content. You should also understand how your audience accesses the internet and which platforms are preferred. This will give you an idea of content channels that are best suited for your business.
There are performance indicators that you will need to specify in order to analyse how you have achieved the goals in your content marketing strategy. Some of the factors that will be analysed will be the revenue that you plan to achieve, sales, traffic and digital marketing metrics that you expect to reach. When it comes to revenue, you should have a revenue target for the month and the year. Maybe you are focusing on email marketing more and you want to increase the email subscribers to a certain number. You should track how your budget has been spent on different marketing campaigns. You may already have content on your page in the form of blogs, social media posts, videos etc. So you need to understand how this current content is helping to achieve the goals as per your performance indicators. This will give you an idea of your current position and how far you need to go to achieve your desired visibility. Look at the content of competitors to see how your content compares to that and whether there are gaps in your content.