Don’t Start SEO Before Doing This One Important Thing

Websites come in all shapes and sizes. We see this constantly at Captivate Digital when clients come to us with websites that are all over the spectrum in terms of quality, size, content, and speed. While you should absolutely be able to see improvement in search rankings no matter what kind of website you have, the fact remains

What Services To Offer With A Digital Marketing Agency

Whether you're starting your own digital marketing agency or are in the market for some digital marketing services for your business, you've come to the right place! Here's a quick look at some of the services you might consider offering (or booking) with a Melbourne digital marketing company. (Bear in mind that it's perfectly normal

Do Stop Words Matter in SEO?

What Are Stop Words? You know those short, meaningless words that tend to fall between the more meaningful words in a sentence? Those are stop words. Think: a, an, the, by, for, of, or, and, but, how (among many others). Given that this is an SEO blog, and we at Captivate Digital operate as a Melbourne

7 Tips For Great Branding

There isn't one set recipe for success when it comes to creating a great brand, but there are certainly some guiding principles worth following. Here are Captivate Digital's 7 best tips for great branding (which by the way, we implement and/or promote in our own branding services!): Keep it Simple Don't overcomplicate your brand or

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