Our goal is to demystify SEO for all clients who come to us looking to show up on the Google search rankings and deliver tangible results for them.
Search Engine Optimisation / SEO Services
SEO is the abbreviation for Search Engine Optimisation. It is a process of making web assets such as websites, videos and social media profiles more visible in organic search engine results. It involves both creative and technical elements that will help improve your website rankings and drive visitor traffic to your products and services.
Using SEO is one of the best ways to ensure that your website ranks well and has a flow of free and targeted traffic. Done well, it means you don’t have to spend money on paid advertising.
Many aspects characterise SEO, ranging from how you design the content on your page to how other sites link back to your website. In some circumstances, SEO narrows down to structuring your website or web properties using the guidelines given by the search engines so that it becomes easy for them to understand the site better and accord it the correct ranking.
It is not just about search engine friendly websites
For a long time, it’s been thought that SEO is all about making your website friendly to search engines. This simplistic view overlooks one important aspect of ranking that major search engines value – user experience. According to Google, the leading search engine in the world, websites are supposed to grant users a great experience as well.
A great user experience is not just determined by terms of quality and shareable content, but also other factors such as the loading speeds, the navigation and the ease of finding content in the page. Search engine optimisation, therefore should not just focus on making the website friendly to the search engines alone, but also focus on creating a good user experience.
You should be aware that your site will never achieve good rankings if you only think about the search engines and forget about the prospective clients who will be visiting and using your website.
Types of Search Engine Optimisation
Though SEO revolves around achieving visibility for web properties on the internet, there are various ways through which webmasters and SEO experts use to achieve the results they want. Principally, there are two main types of SEO:
White Hat SEO
In White Hat SEO, the techniques and the methodologies used to achieve the search engine rankings are through following the guidelines issued by the search engines themselves. This means there is no underhanded activity (Black Hat SEO) conducted by the web masters or the SEO experts to try and manipulate the search results in any way.
White Hat SEO methods are known to take longer to build and achieve meaningful results, but they guarantee long term and stable rankings, devoid of punishments or penalties by the search engines. Some of the techniques used in this method of search engine optimisation include:
- Development of high-quality content
- Periodic updating of the site with good content
- Optimisation and restructuring of the site html
- White hat link acquisition campaigns featuring high domain authority links
- Use of a variety of content, including videos, infographics, images, etc.
With White Hat SEO, you can expect to see gradual, but steady and long lasting rankings for your web pages.
Black Hat SEO
Just as the name suggests, Black Hat is not the way to perform SEO. Though initially, it will bring in results, these results are short lived, and they come with risks. Black Hat SEO looks for weaknesses in the search engine algorithms which can then be exploited to obtain higher search rankings.
The methods used in black hat SEO are outright violations of the search engine guidelines, and they will lead to your website getting penalised if found. Some of the techniques used with this method include:
- Keyword stuffing
- Link spamming
- Link cloaking
- Use of spam or spun content
- Hidden links
With black hat SEO, you can expect quick and unpredictable results, but the ranking won’t be long lasting, and you will be risking getting sandboxed or even de-indexed from the search engines such that your site may never appear in the search results again.
SEO Success Factors
Success with search engine optimisation relies on a variety of factors, and none of those can be used in isolation. For instance, a great HTML title will be of no use if the accompanying page has poor content. Additionally, having thousands of links pointing back to your website will not amount to much if the links are from poor websites.
Here is a brief look into some of the factors worth considering for success in SEO:
On Page SEO involves the optimisation of individual web pages so that they achieve higher rankings and attract relevant traffic from the various search engines. It is the ranking factor that the publisher or the website owner has total control over, and it focuses on things such as the quality of the code, the visual and textual content of the site, and the user-friendliness of the site to both the search engines and the site visitors.
Off Page SEO involves external ranking factors for which the publisher may have little to no control over. They involve links and other external signals which the search engines use to gauge the relevance or the importance of your site depending on who is linking back to you.
For instance, if your website is getting back links from sites with high authority, the search engines will perceive that your website must also be an authority in your subject matter and the result will be higher rankings for your website.
The science of SEO has changed over the years. Search engines have become stricter and will not hesitate to penalise your website if they discover you are trying to manipulate their algorithm for better results. Algorithm updates are also released on a regular basis to improve the quality of the searches and show more relevant results to the users.
As a website owner, it is imperative to align yourself with a reputable SEO firm that uses white hat methods to bring in good results. Though the results may not be instant, you will achieve a solid foundation that will see your rankings steadily rise and generate long term benefits.
If you have any doubts about your current SEO program or are looking to start SEO for the first time, we invite you to give us a call.
If you’re a business owner, you know that website traffic is vital to your success.
One of the best ways to attract visitors to your site is to use SEO – search engine optimisation – to ensure that your website is ready to attract, retain and convert prospects from just searching, to buying. And while some people don’t rate the effectiveness of SEO, ignoring this important element of your online marketing strategy gambles with your online success. In fact, we believe SEO is very much alive and is not losing its importance anytime soon.
If you’re new to SEO or wondering how it will help your online brand, we’ve put together some compelling reasons why you should learn more:
SEO draws attention to your website
The basic premise of SEO is to have your website ranking higher than your competitors. Of course, having a beautifully designed website is no use if people can’t find it online. As much as you need to make your website attractive to your current and future customers, you also need to make it appealing to search engines!
You do this by using relevant keywords, adding meaningful original content for your audiences to read and having quality back links that attract search engines’ attention. When done right, SEO will help your website gradually move to the first page of the search engine ranking, helping it get noticed by people interested in your products and services and driving traffic to your website …for free!
SEO enhances your credibility online
The main purpose of having a website, blog or another form of online presence is to provide value to your audiences by helping them find an answer or a solution for a topic in which they are interested.
Your aim, therefore, should be to educate, entertain and eventually convince any visitors to your site that you have the right answers, skills and experience to give them a reason to purchase your products or services. Unless you appear as a credible individual or business in the eyes of the consumers, you simply won’t be able to convince them that you are the right fit for them!
SEO becomes a powerful tool – not just for getting the online attention you seek, but also to establish a rapport with your audience and give them a reason to trust you. Your website will show up when the right queries get typed into the search bar, and if you can give the users exactly what they were hoping to find, your credibility will build very quickly. And, it will be easier for those online sales to come rolling in.
Additionally, research has discovered that most people searching for products or services never go beyond the first page of the search engine results pages, and most of them will concentrate on the first three results on page one. With proper optimisation of your website, you will find that more of your keywords will rise, and, in time, occupy positions on the first page of the search results. You appear more credible and trustworthy if prospective customers find your website on the first page of the search results as opposed to being found on any subsequent pages.
SEO means you’ll benefit from mobile traffic
These days we search for websites using our mobile devices far more often than laptops or desktop computers.
Therefore, any smart business owner will optimise their website for mobile viewing. Otherwise, the majority of people searching for your products will move away to your competitors. As an additional factor, Google has indicated they are considering mobile friendliness of websites as a ranking factor.
In simple terms, if your website is mobile friendly, you’ll benefit from higher Google rankings, and this can be achieved only through proper SEO.
SEO blends well with other marketing methods
SEO works well with other marketing methods such as social media. In recent years, most social networks – including Facebook, LinkedIn and Instagram – have established new ways for businesses to engage and reach their customers.
For instance, businesses can now hold live chats with customers on their social media pages, in addition to customers liking or following brands they want to know more on.
In addition to creating regular posts to entertain and educate current and potential customers, businesses can now add links to their social networking platforms that customers can follow. They can also include keywords as hashtags to increase the visibility of their content online.
In doing so, businesses are not just increasing the scope and depth of content, but adding social signals to their websites which have become one of the ranking factors considered by major search engines.
SEO is sustainable in the long term
It is true that getting results using SEO will not happen overnight.
But, if performed correctly, once established, you’ll enjoy an endless stream of free and targeted traffic to your website…if, and only if, you base your SEO on solid white hat ranking methods.
In fact, SEO remains to be the only known way to effective and sustained website rankings and to get targeted traffic free of charge.
Every online business should take SEO seriously, and you must understand that it is an ongoing process, not a one off. Even when the desired rankings are achieved, optimisation should continue to solidify your rank and continue enjoying free traffic to your websites.
Our expert team can answer any questions you have. To get more information, we invite you to give us a call.
Here’s what you can expect from our Melbourne SEO services
Our SEO Process
Keyword & Competitor Analysis
First, our director will work closely with you to gather requirements and learn more about your business. Armed with this knowledge, our team will determine the most applicable keywords that are used to search for your website, products and services.
Once we have a list of keyword phrases to optimize for, we run a competitor analysis to see which similar businesses are already ranking for those keywords and devise an SEO strategy to overtake them.
Next, we get started making your site more SEO-friendly. We always begin by running a site audit to uncover all of the things that may be negatively impacting your SEO. Our tool will pick up issues that you may not have been aware of, such as duplicate content, missing tags, broken links, and slow loading pages. We’ll fix these errors before moving on to the core optimisation process.
With a plan in place, we begin making subtle changes to your website so that it’s easier for search engines to find. Our SEO strategy includes both on page and off page optimisation tactics that will help push the site higher in search engine rankings for the chosen keyword phrases.
WE DELIVER TANGIBLE SEO RESULTS
As a part of our service transparency, we issue our SEO clients access to an interactive dashboard that provides real-time data on how well the SEO campaign is going.
We provide real SEO improvements, fast. Our clients have enjoyed fantastic SEO success early on in their campaigns.
Melbourne Myotherapy nearly quadrupled their keyword visibility within the first 3.5 months of our SEO services. READ THEIR SEO SUCCESS STORY.
Schoolfurn got 9 of their keyword phrases into the Google Top 10 within the first 6 weeks of our SEO services. READ THEIR SEO SUCCESS STORY.
BlueBox Solutions doubled their keyword visibility in Google Search after just 2 months of our Melbourne SEO services. READ THEIR SEO SUCCESS STORY.
eCreators got 31 of their keyword phrases into the Google Top 10 within the first 3 months of our SEO services. READ THEIR SEO SUCCESS STORY.
Want to learn more about what SEO is, and why it’s absolutely crucial for any business owner to invest in? Check out these articles written by our team’s SEO specialist.